Hartley, Robert F <br/><br/>
Marketing mistakes and successes / Robert F. Hartley.- 9th ed. 

 - 9e 
 - Hoboken, NJ : Wiley, c2004. 
 - viii, 360 p. : ill. ; 23 cm. 
<br/><br/><label>ISBN: </label>0471446386  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.800973 HAR