TY  - BOOK
AU  - Armstrong, Gary (Gary M.)
TI  - Marketing : an introduction / Gary Armstrong, Philip Kotler
SN  - 9780135153109
U1  - 658.8 KOT 
CY  - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.
KW  - Marketing
ER  -