Armstrong, Gary (Gary M.) Marketing : an introduction / Gary Armstrong, Philip Kotler. - 9th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - 644, : col. ill. ; 28 cm. ISBN: 9780135153109 Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8 KOT