Belch, George E. <br/><br/>
Advertising and promotion:   an integrated marketing communications perspective /  
George E. Belch & Michael A. Belch.  
 - Boston :   McGraw-Hill/Irwin,   c2009. 
 - xxv, 838 p. :  col. ill. ;   29 cm. 
<br/><br/><label>ISBN: </label>9780071284400 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.  <br/>Sales promotion.  <br/>Communication in marketing. 
<br/><br/><label>Dewey Class. No.: </label>659.1   / BEL