Marketing : creating and delivering value / Pascale G. Quester ... [et al.]. - 4th ed. 

 - 4e 
 - Sydney : McGraw-Hill, c2004. 
 - xxxv, 682, 9 p. : col. ill. ; 26 cm  
<br/><br/><label>ISBN: </label>0074712292 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.   Marketing -- Textbooks.
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR