Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism /  
Philip Kotler, John Bowen, James Makens. 
 - 5th ed. 
 - Upper Saddle River, N.J. :   Pearson Prentice Hall,   c2010. 
 - xxiii, 683 p. :   ill. (chiefly col.) ;   29 cm. 
<br/><br/><label>ISBN: </label>9780132453134 (pbk. : International edition) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry --Marketing<br/>Tourism --Marketing.
<br/><br/><label>Dewey Class. No.: </label>647.940688   / KOT