TY  - BOOK
AU  - Conger, Jay Alden.
TI  - The necessary art of persuasion / Jay A. Conger
SN  - 9781422126714
U1  - 658.45 CON 
CY  - Boston, Mass. : Harvard Business Press, c2008.
KW  - Persuasion (Psychology) in organizations.  Communication in management.
ER  -