Kim, W. Chan. <br/><br/>
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Rene�e Mauborgne. 

 - Boston, MBoston, Mass. : Harvard Business School Press, c2005. 
 - xv, 240 p. : ill. ; 25 cm. 
<br/><br/><label>ISBN: </label>9781591396192 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.  Market segmentation. 
<br/><br/><label>Dewey Class. No.: </label>658.802 KIM