Pride, William M. <br/><br/>
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - 10th ed. 

 - 10e 
 - Boston : Houghton Mifflin, c1997. 
 - xxxii, 666 p. : col. ill., col. maps ; 26 cm. 
<br/><br/><label>ISBN: </label>0395854733 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PRI