00433nam a2200157Ia 450000100040000000500170000400800410002102000150006208200140007710000240009124500880011525000130020326000340021630000110025065000140026111420261006003423.0120911s9999 xx 000 0 und d a0070610150 a658.8 STA aStanton, William J. aFundamentals of marketing / William J. Stanton , Michael mJ. Etzel, Bruce J Walker. a10th ed. aNew York : MacGraw Hill, 1994 ap. cm. aMarketing