Stanton, William J. <br/><br/>
Fundamentals of marketing / William J. Stanton , Michael mJ. Etzel, Bruce J Walker. 

 - 10th ed. 
 - New York : MacGraw Hill, 1994 
 - p. cm. 
<br/><br/><label>ISBN: </label>0070610150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 STA