TY - BOOK AU - Collis, David J. TI - Corporate strategy : a resource-based approach / David J. Collis, Cynthia A. Montgomery SN - 0072312866 CY - Boston, Mass. : McGraw-Hill/Irwin, c2005. PB - Boston, Mass. : McGraw-Hill/Irwin, c2005. KW - Organizational effectiveness. Strategic planning ER -