TY  - BOOK
AU  - Kotler, Philip.
TI  - A framework for marketing management / Philip Kotler.- 2nd ed
SN  - 01312 04270
U1  - 658.8 KOT 
CY  - Upper Saddle River, N.J. : Prentice Hall, c2003.
KW  - Marketing--Management
ER  -