Kotler, Philip. <br/><br/>
A framework for marketing management / Philip Kotler.- 2nd ed. 

 - 2e 
 - Upper Saddle River, N.J. : Prentice Hall, c2003. 
 - xx, 363 p. : ill. ; 23 cm. 
<br/><br/><label>ISBN: </label>01312 04270 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT