Blythe, Jim. <br/><br/>
Essentials of marketing / Jim Blythe.- 3rd. ed. 

 - New York : Financial Times Prentice Hall, 2004. 
 - xix, 354 p. ; 24 cm. 
<br/><br/><label>ISBN: </label>0273693581 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 BLY