Marketing management : an Asian perspective / Philip Kotler ... [et al.]. 

 - 3e 
 - Singapore ; New York : Prentice Hall, 1999 
 - xvi, 904 p. : col. ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>0130109800 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.       Marketing--Asia.
<br/><br/><label>Dewey Class. No.: </label>658.80095 MAR