Neal, Cathy M.

Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins.- 2nd ed. - 2e - Sydney : McGraw-Hill, 2001. - xiv, : ill. (some col.)

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Consumer behavior -- Australia. Market surveys -- Australia. Consumer behavior -- Australia -- Case studies. Market surveys -- Australia -- Case studies. Consumer behavior -- New Zealand. Consumer behavior -- New Zealand -- Case studies. Mark

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