Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins.- 2nd ed.
- 2e
- Sydney : McGraw-Hill, 2001.
- xiv, : ill. (some col.)
0074705903
Consumer behavior -- Australia. Market surveys -- Australia. Consumer behavior -- Australia -- Case studies. Market surveys -- Australia -- Case studies. Consumer behavior -- New Zealand. Consumer behavior -- New Zealand -- Case studies. Mark