TY  - BOOK
AU  - Thompson, Arthur A., 
TI  - Strategic management : concepts and cases / Arthur A. Thompson, A. J. Strickland III.-13th ed
SN  - 0071236139 (International ed.)
U1  - 658.4012 THO 
CY  - Boston : McGraw-Hill/Irwin, c2004.
KW  - Strategic planning.              Strategic planning -- Case studies
ER  -