TY  - BOOK
AU  - McColl-Kennedy, J. R. 
TI  - Marketing : a strategic approach / J. R. McColl-Kennedy, G. C. Kiel. 
SN  - 017010169X
U1  - 658.8 MCC 
CY  -  South Melbourne : Nelson Thomson Learning, 1999
KW  - Marketing
ER  -