McColl-Kennedy, J. R.  <br/><br/>
Marketing : a strategic approach / J. R. McColl-Kennedy, G. C. Kiel.  

 - South Melbourne : Nelson Thomson Learning, 1999 
 - xiv, 913 p. : ill. (some col.) ; 28 cm.  
<br/><br/><label>ISBN: </label>017010169X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8 MCC