TY  - BOOK
AU  - Pride, William M.
TI  -  Principles of marketing / Philip Kotler ... [et al.]. -2nd ed
SN  - 1740098110
U1  - 658.8 PRI 
CY  - Frenchs Forest, N.S.W. : Prentice Hall, 2003.
KW  - Marketing.
ER  -