Pride, William M. <br/><br/>
Principles of marketing / Philip Kotler ... [et al.]. -2nd ed. 

 - 2e 
 - Frenchs Forest, N.S.W. : Prentice Hall, 2003. 
 - xxiii, 656 p. : ill. (some col.) ; 25 cm.  
<br/><br/><label>ISBN: </label>1740098110 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing. 
<br/><br/><label>Dewey Class. No.: </label>658.8 PRI