Keegan, Warren J. <br/><br/>
Global marketing management / Warren J. Keegan.- 7th ed. 

 - 7e 
 - Upper Saddle River, N.J. : Prentice Hall, c2002. 
 - xxv, 617 p. : ill. ; 27 cm. 
<br/><br/><label>ISBN: </label>0130615064 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing --Management.
<br/><br/><label>Dewey Class. No.: </label>658.848 KEE