TY  - BOOK
AU  - Aaker, David A.
TI  - Strategic market management / David A. AStrategic market management / David A. Aaker.- 6th ed
SN  - 0471359955 (International ed.)
U1  - 658.8 AAK 
CY  - New York : Wiley, c2001.
KW  - Marketing -- Management
ER  -