<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00520nam a2200169Ia 4500</leader>
  <controlfield tag="001">10897</controlfield>
  <controlfield tag="005">20261006004309.0</controlfield>
  <controlfield tag="008">120911s9999    xx            000 0 und d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0471359955 (International ed.)</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.8 AAK</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Aaker, David A.</subfield>
    <subfield code="9">5948</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Strategic market management / David A. AStrategic market management / David A. Aaker.- 6th ed.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">6e</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New York : Wiley, c2001.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xiii, 338 p. ; 23 cm.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing -- Management.</subfield>
    <subfield code="9">10</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">10897</subfield>
    <subfield code="d">10897</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">NU</subfield>
    <subfield code="b">NU</subfield>
    <subfield code="d">2012-09-11</subfield>
    <subfield code="l">2</subfield>
    <subfield code="o">658.8 AAK</subfield>
    <subfield code="p">11049</subfield>
    <subfield code="r">2015-12-04 00:00:00</subfield>
    <subfield code="s">2015-12-02</subfield>
    <subfield code="w">2012-09-11</subfield>
    <subfield code="y">OS</subfield>
  </datafield>
</record>
