Aaker, David A. <br/><br/>
Strategic market management / David A. AStrategic market management / David A. Aaker.- 6th ed. 

 - 6e 
 - New York : Wiley, c2001. 
 - xiii, 338 p. ; 23 cm. 
<br/><br/><label>ISBN: </label>0471359955 (International ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 AAK