Lehmann, Donald R <br/><br/>
Analysis for marketing planning / Donald r. Lehmann, Russell S. Winer .- 5th ed. 

 - 5e 
 - Boston, Mass. : McGraw-Hill Irwin, c2002. 
 - xii, 256 p. : ill. ; 23 cm. 
<br/><br/><label>ISBN: </label>0071122249 ( International ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- United States -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.802 LEH