Boyd, Harper W. Jr. <br/><br/>
Marketing management :   a strategic decision-making approach /  
Harper W. Boyd Jr., Orville C. Walker, Jr., John W. Mullins , Jean- Claude Larreche. 
 - 4th ed. 
 - Boston, Mass. :   McGraw-Hill,   c2002. 
 - xxi, 594 p. :  ill. ;   26 cm. +   1 computer optical disc (4 3/4 in.) 
<br/><br/><label>ISBN: </label>0072315237 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.
<br/><br/><label>Dewey Class. No.: </label>658.8   / BOY 2002