TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary.
TI  - Principles of marketing / 
SN  - 0131212761
U1  - 658.8  
PY  - 2004///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall, 
KW  - Marketing
ER  -