Kotler, Philip. <br/><br/>
Principles of marketing /  
Philip Kotler, Gary Armstrong 
 - 10th ed. 
 - Upper Saddle River, NJ :  Prentice Hall,   c2004. 
 - xxix, 661 p. :  ill. ;   29 cm. 
<br/><br/><label>ISBN: </label>0131212761 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / KOT 2004