Kotler, Philip. <br/><br/>
Principles of marketing / Philip Kotler, Gary Armstrong.- 10th ed. 

 - 10e 
 - Upper Saddle River, NJ : Prentice Hall, c2004. 
 - xxix, 661 p. : ill. ; 29 cm. 
<br/><br/><label>ISBN: </label>0131212761 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT