Hawkins, Del I. <br/><br/>
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.- 9th ed. 

 - 9e 
 - Boston : Mcgraw-Hill Irwin, C2004. 
 - xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROM. 
<br/><br/><label>ISBN: </label>0071240403 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.    Market surveys--United States.      Consumer behavior--United States--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8342 HAW