Czinkota, Michael International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.- 7th ed. - 7e - Mason, Ohio : Thomson/South-Western, c2004. - xxvii, 666, [42] p. : col. ill., col. maps ; 28 cm. ISBN: 0324282893 Subjects--Topical Terms: Export marketing. Dewey Class. No.: 658.84 CZI