00457nam a2200157Ia 45000010006000000050017000060080041000230200015000640820014000791000019000932450089001122500007002012600041002083000032002496500018002811075820261006004303.0120911s9999    xx            000 0 und d  a0131202065  a659.1 WEL  aWells, William  aAdvertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.   a6e  aNew Jersey : Pearson Education, 2003  axix, 599 p. : ill. ; 28 cm.  aAdvertising.