Wells, William <br/><br/>
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.  

 - 6e 
 - New Jersey : Pearson Education, 2003 
 - xix, 599 p. : ill. ; 28 cm. 
<br/><br/><label>ISBN: </label>0131202065 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising. 
<br/><br/><label>Dewey Class. No.: </label>659.1 WEL