TY  - BOOK
TI  - Marketing / PhilMarketing / Philip Kotler ... [et al.]. - 5th ed
SN  - 1740092686
U1  - 658.800994 MAR 
CY  - Frenchs Forest, N.S.W. : Pearson Education Australia, 2001.
KW  - Marketing -- Australia -- Management.           Marketing -- New Zealand -- Management.
ER  -