TY  - BOOK
AU  - Lovelock, Christopher H.
TI  - Services marketing : an Asia-pacific perspective / Christopher Lovelock, Paul G. Patterson, Rhett H. Walker
SN  - 0740094387
U1  - 658.8 LOV 
CY  - Sydney : Prentice Hall Europe, 2001.
KW  - Service industries--Australia--Marketing. Service industries--New Zealand--Marketing. Service industries--Asia, Southeastern--Marketing
ER  -