Lovelock, Christopher H. <br/><br/>
Services marketing : an Asia-pacific perspective / Christopher Lovelock, Paul G. Patterson, Rhett H. Walker. 

 - 2e 
 - Sydney : Prentice Hall Europe, 2001. 
 - xii, 636 p. : ill. (some col.), maps ; 25 cm. 
<br/><br/><label>ISBN: </label>0740094387 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Australia--Marketing. Service industries--New Zealand--Marketing. Service industries--Asia, Southeastern--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 LOV