TY  - BOOK
AU  - Schiffman, Leon G.
TI  - Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.- 8th ed
SN  - 0130491756 (IE)
U1  - 658.8342 SCH 
CY  - Upper Saddle River, NJ : Pearson Education, C2004.
KW  - Consumer behavior.         Motivation research (Marketing)
ER  -