Schiffman, Leon G. <br/><br/>
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.- 8th ed. 

 - 8e 
 - Upper Saddle River, NJ : Pearson Education, C2004. 
 - xxiv, 587, [67] p. : col. ill. ; 27 cm. 
<br/><br/><label>ISBN: </label>0130491756 (IE) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.         Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342 SCH