Doyle, Peter <br/><br/>
Marketing management and strategy / Peter Doyle.-3rd ed. 

 - 3e 
 - New York : Pearson Education, 2001. 
 - xi, 446 p. : ill. ; 26 cm. 
<br/><br/><label>ISBN: </label>0273651501 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing        Marketing -- management
<br/><br/><label>Dewey Class. No.: </label>658.8 DOY