TY  - BOOK
AU  - Brierley, Sean
TI  - The advertising handbook / Sean Brierley.- 2nd ed
SN  - 0415243920
U1  - 659.1 BRI 
CY  - London ; New York : Routledge, 2002.
KW  - Advertising.   Sales promotion.   Communication in marketing.
ER  -