00468nam a2200157Ia 45000010006000000050017000060080041000230200015000640820014000791000019000932450055001122500007001672600041001743000027002156500068002421052720261006004252.0120911s9999    xx            000 0 und d  a0415243920  a659.1 BRI  aBrierley, Sean  aThe advertising handbook / Sean Brierley.- 2nd ed.  a2e  aLondon ; New York : Routledge, 2002.  a297 p. : ill. ; 24 cm.  aAdvertising.   Sales promotion.   Communication in marketing.