00743nam a2200181Ia 45000010006000000050017000060080041000230200015000640820014000791000035000932450099001282500007002272600057002343000044002916500104003359990017004399520105004561034020261006004242.0120911s9999 xx 000 0 und d a0130950122 a658.8 LOV aLovelock, Christopher H.92308 aPrinciples of service marketing and management / Christopher Lovelock, Lauren Wright.- 2nd ed. a2e aUpper Saddle River, N.J. : Pearson Education, c2002. axix, 436 p. : ill. (some col.) ; 26 cm. aService industries--United States--Marketing. Service industries--United States--Management.910880 c10340d10340 00104070aNUbNUd2012-09-11l2o658.8 LOVp12301r2015-10-15 00:00:00s2015-09-15w2012-09-11yOS