TY  - BOOK
AU  - Lovelock, Christopher H.
TI  - Principles of service marketing and management / Christopher Lovelock, Lauren Wright.- 2nd ed
SN  - 0130950122
U1  - 658.8 LOV 
CY  - Upper Saddle River, N.J. : Pearson Education, c2002.
KW  - Service industries--United States--Marketing. Service industries--United States--Management
ER  -