Lovelock, Christopher H. <br/><br/>
Principles of service marketing and management / Christopher Lovelock, Lauren Wright.- 2nd ed. 

 - 2e 
 - Upper Saddle River, N.J. : Pearson Education, c2002. 
 - xix, 436 p. : ill. (some col.) ; 26 cm. 
<br/><br/><label>ISBN: </label>0130950122 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--United States--Marketing. Service industries--United States--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 LOV