McEnally, Martha <br/><br/>
Cases in consumer behavior / Martha McEnally. 

 - Upper Saddle River, NJ : Prentice Hall, 2002 
 - 57 p. ;  28 cm.  
<br/><br/><label>ISBN: </label>0130665592 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8342 MCE