Jain, Subhash C.,  <br/><br/>
Marketing planning & strategy / Subhash C. Jain.-6th ed. 

 - 6e 
 - Cincinnati, Ohio : South-Western/Thomson Learning, c2002. 
 - xviii, 925 p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>9812436197 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.802 JAI