TY  - BOOK
AU  - HAGUE,PAUL / JACKSON,PETER
TI  - THE POWER OF INDUSTRIALTHE POWER OF INDUSTRIAL BRANDS : AN EFFECTIVE ROUTE TO COMPETITIVE ADVANTAGE
SN  - 007707839X
U1  - 658.8343 HAG 
CY  - MCGRAW HILL
KW  - INDUSTRIAL MARKETING - MANAGEMENT
ER  -