00637nam a2200181Ia 45000010006000000050017000060080041000230200038000640820014001021000025001162450064001412500007002052600031002123000035002436500067002789990017003459520093003621015820261006004234.0120911s9999    xx            000 0 und d  a0071189769 9  (International ed.)  a658.8 PAL  aPalmer, Adrian91193  aPrinciples of services marketing / Adrian Palmer .- 3rd ed.  a3e  aLondon : McGraw-Hill, 2001  a xiii, 516 p. : ill. ; 24 cm.   aMarketing -- Management.      Service industries -- Marketing.  c10158d10158  00104070aNUbNUd2012-09-11l0o658.8 PALp11556r2012-09-11 00:00:00w2012-09-11yOS